You mean Jared?  You know I had an eerily similar thought not that long ago.  The last commercial where they honor him for like 10 years of weight loss he looks like a marrionette (sp) whose only purpose is having lost weight. (NB -- what is the moment where he was larger than he once was but  smaller than he will become).

> what's up man?  i think the new pioneers should do a story on jerry the subway guy.  his weight loss story has been so commodified that every time he appears in ads now it seems like his personhood has been stripped away.  like he is spot the budweiser dog now.
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